As many of you will know, when starting your own business, there are certain components that are essential. For example, your brand, your products, your cost etc.
However, there’s always one component that tends to get ignored – workwear.
As your employees are a direct representation of your brand and company you may want to think about this issue and why it is important.
Below are 8 things to consider when thinking about uniform within the workplace:
- First impressions count –
If you work in a customer facing business, then your employees act as direct depiction of your company and brand. The first impressions they make on your customers will last. In fact, one of the first things they will see from your employees is how they look. However, if you have an appropriate uniform across all of your staff, this will show your existing and potential customers that your employees are part of a professional business. Which in turn will reassure your customers to trust them with their queries.
- Team spirit –
Work uniforms give a sense of belonging and therefore promote team spirit. This will encourage worker productivity. Putting your employees in a consistent uniform, regardless of their job role, will help uphold a team bond. Which in addition could improve how your employees work together.
- Promote company pride –
Not only can wearing uniforms promote the business as employees become ‘brand ambassadors’, workwear can also help establish a sense of pride and responsibility within the workplace.
- Improve security –
By having a uniform within the workplace featuring specific styles or colours can quickly identify who does or does not belong in specific work areas or job sites.
Uniforms also deliver many different functional benefits, such as wearer safety. For example, flame resistant workwear can help prevent injuries caused by accidental electrical arc flashes or flash fire.
- Improve customer relationships –
Used to identify who can be approached, work uniforms show who company representatives are and who to approach for information. Furthermore, improving overall customer service.
- Branding –
Branding is an important element of any business. It helps to reinforce who your company is, and the service provided. Branding your employees with your logo on a uniform that corresponds with your company colours can help your business become easily recognisable.
- Standing out from the crowd –
Having an employee base that have professional uniforms, could influence potential customers away from less prepared competitors in your industry. If a direct competitor has a more casual approach to their staff, then your consistency in branding could give you an edge with potential customers.
After reviewing why uniforms are an important component within the workplace and how it can affect your business, do you think a uniform is suited for your company?